Market research is an asset to any business, regardless of its size. It can offer valuable knowledge about your clients as well as your competitors.

Happy New Year wishes from Fingertips

Two thousand and thirteen is over and done,
A busy year, full of challenge and fun.

Have you ever been asked to give a presentation and felt daunted by the prospect of tackling PowerPoint? Or felt the document you’re sending a client could look just that little bit better;

Recording + Transcribing Formal Interviews = Good Business Sense

As an employer or manager, it’s likely that you’ll have to conduct a formal interview at some point with your employees.

If you look down from your computer screen, you will probably see that humble workhorse of every computer user, your keyboard.

Well, it’s nearly the end of the year again, and what a year it has been. We have transcribed a variety of material including interviews with Daniel Radcliffe, Jessica Ennis and Michael Barrymore to name but a few.

I just read an interesting article about the expectations people have about transcription and the reality. Until you are a transcriber yourself will you only realise the skill that is required in transcribing difficult audio.

PACE Transcription stands for Police and Criminal Evidence. The police and councils record confidential and important interviews onto standard cassette tapes – yes they still use standard C90 cassette tapes!

Why do people record their interviews in noisy places?

That’s the question many transcribers ask when their pedals are in overdrive as they rewind, play, rewind, play over and over again to make sense of the words lost in the background noise. Noise that is quite often oblivious to the interviewer.

You are a one-man/woman business. Your business is talking to people, extracting information and then designing your services around their requirements.

It’s not just hitting keys.

Although it may seem to outsiders, that transcription is merely the keystrokes required in order to put on paper what is being said, the transcriber hears it as so much more.

Fingertips transcribe interviews for journalists on a regular basis. Our journalists are editors for various newspapers and magazines such as The Daily Telegraph, The Daily Mail, Radio Times, The Guardian, Readers Digest, Culture Magazine, GQ, Ellie Magazine and many more.