The skills of a focus group moderator are extremely important to getting valuable, unbiased data from your existing and potential customers.
There is much more to moderating a focus group than simply asking questions here are the skills that we feel an effective moderator should
What skills should a focus group moderator have?
Getting The Most From A Focus Group
Focus groups are a great way of learning new things; they are exploratory and qualitative in nature, which is a lot more reliable than a lucky guess!
The insights that you can find about your business during a focus group exercise can drive it forward
Transcription Research Focus Groups
Getting the most from focus groups
Focus groups are a straightforward way for organisations to research new projects or understand the needs of the customer.
They have proved to be a highly insightful, bringing together a group to discuss a topic providing a more natural setting than one-to-one interviews. They are