Category: Focus Groups

Focus Groups

Focus Groups

What skills should a focus group moderator have?

Posted By Cathy Bennett

The skills of a focus group moderator are extremely important to getting valuable, unbiased data from your existing and potential customers.
There is much more to moderating a focus group than simply asking questions here are the skills that we feel an effective moderator should

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Blog: Getting the most from focus groups

Focus Groups

Getting The Most From A Focus Group

Posted By Cathy Bennett

Focus groups are a great way of learning new things; they are exploratory and qualitative in nature, which is a lot more reliable than a lucky guess!
The insights that you can find about your business during a focus group exercise can drive it forward

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Blog: Getting the most from focus groups

Focus Groups Transcription Research

Getting the most from focus groups

Posted By Cathy Bennett

Focus groups are a straightforward way for organisations to research new projects or understand the needs of the customer.
They have proved to be a highly insightful, bringing together a group to discuss a topic providing a more natural setting than one-to-one interviews. They are

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