Category: Focus Groups

Focus Groups

Focus Groups

What skills should a focus group moderator have?

Posted By Cathy Bennett

The skills of a focus group moderator are extremely important to getting valuable, unbiased data from your existing and potential customers.

There is much more to moderating

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Blog: Getting the most from focus groups

Focus Groups

Getting The Most From A Focus Group

Posted By Cathy Bennett

Focus groups are a great way of learning new things; they are exploratory and qualitative in nature, which is a lot more reliable than a lucky guess!

The insights that

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Blog: Getting the most from focus groups

Focus Groups Transcription Research

Getting the most from focus groups

Posted By Cathy Bennett

Focus groups are a straightforward way for organisations to research new projects or understand the needs of the customer.

They have proved to be a highly insightful

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