Good copy doesn’t just happen, it takes time, effort and skill to write a great piece of text.
I have so much advice to share with you, but for this post I thought I would keep it short and snappy, giving you the bare essentials to get you started.
Here are my six top tips:
- Use plenty of paragraph breaks – No one wants to sift through a large block of text, so embrace white space.
- Select the right font – Choosing the right font is important, selecting the wrong one can turn off any potential readers immediately. For example; I cannot bear reading anything in comic sans, I think it looks amateur and unprofessional.
- Use everyday language – This will ensure that you engage with as wide an audience as possible. Don’t try to be clever and if you can’t think of an appropriate word, keep thinking or come back to it, never use a thesaurus!
- Be emotional – By adding emotion you will make your writing more personal, giving your audience an insight into you.
- Become ‘The Master’ in punctuation! – Good copy has good rhythm, make your words flow with the expert use of punctuation, but beware of over using commas and explanation marks.
- Use Headings and Sub-headings – These will focus your readers attention and break up the copy (remember point one). It will also point out sections of interest, as we all tend to skim read. In addition headings and subheadings will really help with your websites SEO, so make the most of them.
Keep these tips in mind when you write, great copywriting is within your reach. Following these tips will improve your copy and ultimately make it easier for your readers to understand and respond to your campaigns.